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GUANGZHOU Joey Votto Jersey , Oct. 17 (Xinhua) -- Although the Chinese men's national football team failed to qualify the 2018 FIFA World Cup in Russia, Chinese firms have set their eyes on the global sporting event to boost sales.


This week, home appliance maker Hisense debuted its World Cup TVs at the ongoing 122th Canton Fair in the south China city of Guangzhou.


The customized ULED TVs, with several pre-installed World Cup apps, including the official FIFA World Cup app, are scheduled to go on sale worldwide in April 2018.


Hisense became an official sponsor of the 2018 FIFA World Cup in April this year. It was the first Chinese consumer electronics brand to sponsor the high-profile tournament.


"We had achieved successful brand awareness by sponsoring the UEFA European Championship and have also undertaken TV display cooperation projects with FIFA. These helped us win the World Cup sponsorship opportunity," said Huang Xiaojian Billy Hamilton Jersey , vice president of Hisense International Co., Ltd.


Hisense have also sponsored the Australian Open tennis tournament, NASCAR racing in the United States, the Red Bull Racing F1 team and Germany's Schalke 04 football club.


In recent years, Chinese businesses have started to sponsor global and regional sports events to boost their brand awareness in a bid to expand overseas, rather than relying heavily on traditional sales channels like the Canton Fair, the world's largest comprehensive trade fair.


Earlier FIFA World Cups and Olympic Games were often dominated by American Scooter Gennett Jersey , European, Japanese and Republic of Korea sponsors. Now Chinese brands are taking the stage.


Many other consumer electronics makers, like Vivo, Oppo, Huawei and ZTE, have taken similar market strategies.


In May, smartphone maker Vivo signed a six-year contract with FIFA to sponsor the 2018 and 2022 World Cup tournaments.


Ni Xudong Barry Larkin Jersey , senior vice president